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VSNZ

We designed and developed a modern, responsive eCommerce website for VSNZ, an immersive electronic music event brand known for its spectacular performances set against stunning alpine backdrops. The website serves…

Published
May 27, 2025
Status
completed
Author
Infinity
Case Study

Project Overview

We designed and developed a modern, responsive eCommerce website for VSNZ, an immersive electronic music event brand known for its spectacular performances set against stunning alpine backdrops. The website serves as a hub for event information, ticket sales, merchandise, and audience engagement.

Built with WordPress, WooCommerce, and Bricks Builder, the site integrates advanced functionality to support ticketing, merchandising, newsletter signups, and digital media — all while delivering an engaging and smooth user experience.

Challenges

  • Seamless Ticket Sales with Optional Add-ons (e.g., Cable Car Tickets)
  • Engaging Users with Video and Immersive Content
  • Handling Multi-platform Ticketing and Payment Integration
  • Growing the Subscriber Base and Driving Early Access to Events

Solutions

  • Implemented WooCommerce to manage multiple ticket types and variants. Created conditional product options for cable car tickets that can be selected as an add-on during checkout.
  • Embedded high-quality video content on key pages to showcase VSNZ’s atmosphere and visual storytelling, using Bricks Builder’s advanced media features for optimal performance and layout control.
  • Integrated Payrexx as the main payment gateway for secure, streamlined transactions.
  • Integrated MailerLite for newsletter signup, allowing users to stay updated on festival news, lineups, and exclusive ticket pre-sales.

Results

  • A visually immersive and fully responsive website that reflects the vibrant spirit of the VSNZ brand.
  • Simplified ticket purchasing experience with optional add-ons like cable car passes.
  • Seamless payment processing using Payrexx, ensuring international support and trusted transactions.
  • Higher engagement through embedded video content and interactive media.
  • Strong subscriber growth via MailerLite integration for email marketing and early access promotions.

Key Takeaways

  • Bricks Builder enabled a fast, design-flexible platform ideal for modern music and festival brands.
  • Integrating ticket add-ons enhances upsell opportunities and improves the user journey.
  • Multimedia content is essential for conveying the energy and uniqueness of live event brands.
  • Email marketing tools like MailerLite are key in building anticipation and community around events.
  • Secure, scalable payment solutions like Payrexx offer reliable eCommerce functionality for international festivals.

Technologies

  • Frontend: HTML, CSS, JavaScript, jQuery
  • Database: MySQL
  • Backend: WordPress, WooCommerce
  • Page Builder: Bricks
Project Details
Project Status
completed
Industry
General
Technologies
BricksCSSHTMlJavascriptJQueryMySQLWordpress
Published Date
May 27, 2025
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