The Wild Bunch

The Wild Bunch is a top-rated Auckland-based florist offering same-day flower delivery throughout the region. Their WordPress WooCommerce website provides a seamless platform for customers to browse, filter, and order beautifully hand-tied bouquets online. With a boutique aesthetic and user-friendly features, the website makes gifting flowers an easy and elegant experience.

• Build a visually appealing eCommerce site for a premium flower shop with emphasis on product presentation.
• Allow users to filter products by occasion, colour, and price to simplify their purchasing journey.
• Enable dynamic product details with size-based pricing and customization.
• Create a fast and responsive design that works seamlessly across devices.
• Integrate Instagram feed to showcase fresh floral arrangements and build social proof.
• Offer FAQs in a tabbed format for intuitive customer support.
• Provide an enquiry option for custom or bulk orders.

• Used WooCommerce for eCommerce functionality and WordPress for content flexibility.
• Created custom product filters in category pages based on key buying attributes like occasion, colour, and price.
• Designed product detail pages with:
  • • Multiple size options (selectable)
    • Full product descriptions
    • Add-to-cart functionality
• Embedded a real-time Instagram feed to enhance brand authenticity and showcase latest designs.
• Developed an enquiry form for users seeking special orders or bulk purchases.
• Organized the FAQ section into tabbed categories to make help topics easier to find.
• Ensured the site is mobile-friendly, fast-loading, and cleanly designed to provide a frictionless shopping experience.

• Increased conversion rates thanks to simplified navigation and enhanced product filtering.
• Users reported a smoother shopping experience, especially on mobile devices.
• Integration of social media helped drive higher engagement and increased user trust.
• The FAQ tab system reduced customer queries and supported self-service.
• Same-day delivery information was clearly highlighted, leading to better time-sensitive sales.

• Filtered navigation plays a critical role in user decision-making for floristry eCommerce.
• Including real-time social proof (like an Instagram feed) reinforces credibility and inspires customers.
• A clear, responsive layout with prominent calls-to-action enhances usability and purchase intent.
• Combining beautiful design with practical features makes for a delightful online gifting experience.

• Frontend: HTML, CSS, jQuery
• Database: MySQL
• Backend: WordPress, Woocommerce