Porkie Pie — Brand & eCommerce

Porkie Pie is an Australian pet wellness brand offering scientifically formulated supplements designed to support long-term canine health. The website was developed as a fully branded Shopify eCommerce platform focused on promoting healthy daily routines for dog owners. The platform combines strong storytelling, structured product education, and a seamless online shopping experience.

• Creating a strong and trustworthy brand identity in the competitive pet supplement market.
• Explaining supplement benefits clearly while keeping messaging simple and engaging.
• Designing an intuitive product catalog with easy navigation and filtering.
• Building customer trust through ingredient transparency and educational content.
• Encouraging repeat purchases through subscription and auto-delivery features.

• Developed a responsive Shopify eCommerce store tailored for pet wellness products.
• Designed a clean and structured product catalog with detailed product pages.
• Integrated subscription functionality to support recurring purchases and long-term retention.
• Created storytelling-driven pages such as “Our Story” to strengthen emotional brand connection.
• Implemented blog and FAQ sections to educate customers and improve SEO visibility.
• Optimized the website for mobile-first performance and cross-device accessibility.

• Clear and consistent brand messaging differentiating Porkie Pie in the pet wellness market.
• Seamless shopping experience with simplified product discovery and checkout flow.
• Increased user engagement through structured educational content and ingredient transparency.
• Strengthened customer trust through professional design and strategic content layout.
• Mobile-friendly design ensuring accessibility and performance across all devices.
• Structured product presentation designed to improve conversion flow and reduce friction in the customer journey.

• Strong storytelling enhances emotional connection with customers.
• Clean UI and simplified product structure improve conversion potential.
• Subscription-based purchasing supports long-term customer retention.
• Educational content improves SEO performance and builds authority.
• Responsive design is essential for modern eCommerce success.

• Platform: Shopify
• Frontend: Liquid, HTML5, CSS3, JavaScript
• eCommerce Features: Product catalog, cart system, subscription integration
• Content Management: Shopify CMS
• SEO Optimization: Structured content, meta tags, blog architecture