CSSHTMlJavascriptJQueryMySQLWordpress

NSWIS

We designed and developed a dynamic, high-performance website for the NSW Institute of Sport (NSWIS) using WordPress, HTML, CSS, JavaScript, the GSAP JS animation library, jQuery, and custom Gutenberg blocks.…

Published
May 29, 2025
Status
completed
Author
Infinity
Case Study

Project Overview

We designed and developed a dynamic, high-performance website for the NSW Institute of Sport (NSWIS) using WordPress, HTML, CSS, JavaScript, the GSAP JS animation library, jQuery, and custom Gutenberg blocks. The site reflects NSWIS’s commitment to developing Olympic and Paralympic champions by showcasing their athlete programs, services, and career opportunities in an engaging and modern digital experience.

With a focus on storytelling and performance-driven design, the website highlights the organisation’s key service areas, sporting disciplines, performance history, and strategic partners — all while promoting its mission to deliver world-class support to Australia’s top athletes.

Challenges

  • Presenting Complex Content in a Clean, Interactive Format
  • Highlighting Multiple Sports and Services Clearly
  • Promoting NSWIS Career Opportunities and Athlete Achievements
  • Encouraging Engagement Through Enquiry

Solutions

  • We implemented custom Gutenberg blocks for flexible content management and used GSAP.js for subtle animations that enhance interactivity without overwhelming the user experience.
  • Developed a well-structured taxonomy system within WordPress to categorize different sports and support services, ensuring easy navigation and filtering.
  • Created dynamic sections for “Performance History” and “Latest Positions” with automated listing features to keep content fresh and informative.
  • Integrated a user-friendly enquiry form that allows visitors to easily connect with NSWIS for further information or partnership discussions.

Results

  • Delivered a high-performance, responsive website that aligns with the NSWIS brand and supports their digital outreach goals.
  • Enabled NSWIS teams to manage and update content easily using custom Gutenberg blocks.
  • Increased clarity in presenting athlete services, program offerings, and sports disciplines.
  • Successfully merged technical excellence with storytelling to champion the accomplishments of Australia’s elite athletes.

Key Takeaways

  • Implemented GSAP animations to create an engaging, modern user experience.
  • Built modular, scalable components using Gutenberg, improving content flexibility for the internal team.
  • Used custom taxonomies and filtering systems to clearly showcase multiple service and sport categories.
  • Focused on both storytelling and functional navigation to meet the needs of a diverse audience — from athletes to partners and job seekers.

Technologies

Frontend: HTML, CSS, JavaScript, jQuery, GSAP JS
Database: MySQL
Backend: WordPress, ACF, Gutenberg Blocks

Project Details
Project Status
completed
Industry
General
Technologies
CSSHTMlJavascriptJQueryMySQLWordpress
Published Date
May 29, 2025
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