Country Club International

Country Club International (CCI) is Australia’s leading provider of golf course equipment, driving range solutions, turf maintenance tools, safety fencing, and water management systems. The website functions as a comprehensive eCommerce platform offering an extensive product catalogue of professional golf and sports turf equipment for clubs, facilities, and large-scale operations.

• Presenting a large and varied product range in a clear and navigable online store.
• Communicating high-end technical and safety-focused specifications effectively to professionals.
• Integrating eCommerce shopping with industry pricing and bulk order systems.
• Making complex product solutions accessible for clubs and facility managers.
• Supporting custom solution requests and ongoing service inquiries.

• Built a unified Shopify-powered eCommerce ecosystem showcasing extensive golf, turf, driving range and maintenance solutions.
• Categorised products logically (course hardware, driving range, maintenance, safety & compliance) for intuitive browsing.
• Enabled bulk order enquiries and account signup paths for easier wholesale and facility purchases.
• Featured detailed item catalogues and trusted supplier brands to help professionals choose the right gear.
• Integrated ongoing service and support information to enhance trust and operational transparency.
• Added company branding, product imagery, and clear navigation to support professional buyers.

• A scalable online platform that supports both core retail purchases and industry-level orders.
• Streamlined navigation enabling golf managers to find equipment quickly across major categories.
• Robust product presentation improving buyer confidence through clear descriptions and imagery.
• Increased clarity around custom solutions, safety equipment, and service offerings.
• Ongoing support resources (blogs, contact, account requests) to encourage repeat and large orders.

• Logical product structuring improves user journey and reduces confusion.
• Professional presentation enhances trust for facility buyers.
• Bulk order & account requests support industry clients.
• Clear category segmentation makes large catalogues manageable.
• Strong navigation ensures users can find niche products without friction.

• Platform: Shopify
• Frontend: Liquid, HTML5, CSS3, JavaScript
• eCommerce: Product catalogue, cart system, shipping & payment integration
• Account Management: Customer login, bulk order forms
• Content Management: Shopify CMS
• SEO Optimisation: Product metadata, structured categories, FAQs & blog content