Coalface Workwear

Coalface Workwear is one of Australia’s leading suppliers of premium industrial workwear, safety apparel, and protective gear designed for rugged conditions. The website is an eCommerce platform built to streamline product browsing, enhance user experience, and support both retail and bulk purchasing for trades, mining, construction, and industrial customers.

The platform showcases Coalface’s extensive range of high-quality workwear brands, emphasizes safety and protection standards, and integrates clear navigation and search functionality to support efficient product discovery.

• Organising a broad product range of workwear, safety gear, and accessories into a clean, intuitive online catalogue.
• Communicating product specifications, protective standards, and suitability quickly and clearly.
• Supporting both retail customers and bulk orders for trade professionals and corporate buyers.
• Providing clear search, filtering, and category navigation to reduce purchase friction.
• Establishing industry credibility and trust through visual design and content strategy.

• Implemented a responsive eCommerce platform focused on workwear, PPE, and safety equipment.
• Designed category-level navigation so users can shop by product type (boots, hi-vis, gloves, pants, shirts, etc.).
• Integrated detailed product pages with protective standard indicators, size guides, and feature highlights.
• Enabled advanced search and filtering to allow customers to find items quickly.
• Added bulk order enquiry options and clear call-to-action buttons for quick purchase or quote requests.
• Used professional imagery and well-structured layouts to communicate product durability and brand authority.

• Simplified navigation helped customers quickly locate workwear and safety gear relevant to their needs.
• Clear product information reduced uncertainty and supported confident purchasing decisions.
• Responsive design ensured accessibility on mobile, tablet, and desktop devices.
• Bulk order support increased efficiency for trade buyers and corporate accounts.
• Professional presentation elevated the brand’s positioning as a trusted industrial workwear supplier.

• Logical category organisation supports extensive product catalogues.
• Strong product specification presentation builds credibility.
• Bulk ordering and quoting features support professional customers.
• Clear search and filtering enhance customer satisfaction.
• Responsive design is crucial for modern industrial shoppers.

• Platform: Shopify
• Frontend: HTML5, CSS3, JavaScript
• eCommerce: Product catalog, search, filters, cart system
• Custom Features: Bulk order & quote support, size guides
• Content Management: Shopify CMS
• SEO Strategy: Structured metadata, search optimisation