Bromic Refrigeration

We designed and developed a modern, responsive eCommerce website for Bromic Refrigeration, a leading Australian provider of commercial refrigeration and freezer solutions. The website showcases purpose-built products for hospitality, retail, and medical applications, with a strong focus on usability, support, and customer engagement.

Built on WordPress and WooCommerce, the site is fully equipped with custom features to meet the brand’s needs, including product manuals, case studies, live support, and advanced search capabilities.

• Enhancing product discoverability across a large catalog
• Supporting users with relevant manuals and documentation
• Providing immediate customer support across multiple channels
• Protecting the site from malicious bots
• Offering product previews without navigating away from the product list
• Managing warranty service requests with third-party integration

• Integrated Algolia Search for fast, accurate, and real-time product and content search with filtering capabilities, improving the product discovery experience for users.
• Created a filterable manual download system, allowing users to easily find and download manuals based on product type or by using search.
• Integrated Intercom live chat, enabling real-time communication with site visitors for pre-sale inquiries and post-sale support.
• Implemented Cloudflare Bot Management to mitigate automated traffic, improve site performance, and ensure platform security.
• Added WooCommerce Quick View functionality to allow users to preview product details in a popup without leaving the current page.
• Integrated a third-party warranty claim system (via Mendrhub) by linking users to an external platform to submit and manage service requests.

• Delivered a robust and professional eCommerce platform tailored for the commercial refrigeration industry.
• Improved user experience through live search, quick view, and manual downloads.
• Enhanced support structure via live chat, comprehensive warranty handling, and user manuals.
• Improved performance and site reliability with Cloudflare Bot Protection.
• Strengthened Bromic’s brand trust and market authority through detailed case studies and a streamlined product showcase.

• WooCommerce and Algolia create a seamless eCommerce experience with powerful search and filtering.
• Live chat integration (Intercom) greatly improves customer interaction and support resolution time.
• Cloudflare Bot Management helps protect user data and maintain site integrity.
• User-focused features like Quick View and downloadable assets improve engagement and usability.
• Third-party integrations (like Mendrhub) extend the site’s capabilities without compromising the user journey.

• Frontend: Bootstrap, HTML, CSS, JavaScript, jQuery
• Database: MySQL
• Backend: WordPress, PHP, WooCommerce
• Live Chat Integration: Intercom