ACFBootstrapCSSHTMlJQueryMySQLWooCommerceWordpressHospitality

Bromic Plumbing & Gas

Bromic Plumbing & Gas offers premium plumbing and gas solutions tailored for professional use in both residential and commercial applications. Built on WordPress with ACF and WooCommerce, the website showcases…

Published
Jun 10, 2025
Status
completed
Author
Infinity
Case Study

Project Overview

Bromic Plumbing & Gas offers premium plumbing and gas solutions tailored for professional use in both residential and commercial applications. Built on WordPress with ACF and WooCommerce, the website showcases Bromic’s extensive product range with an emphasis on technical accuracy, usability, and resources tailored for trade professionals.

Challenges

  • Organize and display a large, technical product catalog with multiple attributes and categories.
  • Allow users to filter products dynamically based on technical specifications (e.g., size, type, material).
  • Create downloadable documentation (manuals, specifications) for each product detail page.
  • Provide features for user accounts including “Add to Favourites” functionality.
  • Build a dedicated Resources Hub with filterable FAQs, Document Library, and Catalogues.
  • Integrate a Tradie Hub login for professional users.
  • Ensure high performance and responsiveness while maintaining a clean, professional layout.

Solutions

  • Used WooCommerce with extensive ACF integration to structure custom product data fields and filters.
  • Implemented attribute-based filtering on product category pages for improved user experience.
  • Designed product detail pages to include:
    • Product specifications
    • Downloadable documents
    • Add to Favourites (wishlist) functionality for logged-in users
  • Created a Resources Hub with:
    • FAQs filtered by category, showing related questions
    • A searchable, filterable Document Library
    • Catalogue downloads
  • Integrated the Tradie Hub login system for returning professional users.
  • Built a responsive product carousel to promote featured items with a modern, interactive display.

Results

  • Product discovery significantly improved through intuitive category + attribute filtering.
  • Trade users benefited from easy access to product documentation, enhancing usability in the field.
  • The Resources Hub streamlined support, reducing customer service inquiries.
  • Add to Favourites” feature increased user engagement and session duration.
  • Positive feedback from professional users on the mobile-responsive design and easy navigation.

Key Takeaways

  • Custom ACF + WooCommerce integration allows complex product catalogs to remain easy to manage and navigate.
  • Providing downloadable technical documentation directly on product pages enhances trust and usability.
  • A centralized Resources Hub reduces friction for professional users seeking help and technical info.
  • Wishlist/Favourites functionality adds personalized value, especially for return users in B2B spaces.
  • Strategic UX paired with reliable product data builds long-term customer confidence and loyalty in trade industries.

Technologies

  • Frontend: Bootstrap, HTML, CSS, jQuery
  • Database: MySQL
  • Backend: WordPress, WooCommerce, ACF
Project Details
Project Status
completed
Industry
Hospitality
Technologies
ACFBootstrapCSSHTMlJQueryMySQLWooCommerceWordpress
Published Date
June 10, 2025
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