Mode Plastic Surgery

Mode Plastic Surgery, founded by Dr. Shagun Aggarwal in 2016, provides premium plastic and cosmetic surgical treatments across Sydney. The website was built to reflect Dr. Aggarwal’s trusted reputation and offer a seamless blend of informational content, visual storytelling, and eCommerce functionality.

The site showcases surgical and non-surgical procedures, features a media-rich gallery, and includes a full WooCommerce-based store offering gift cards and professional skincare products. Custom-built using WordPress, ACF, and WooCommerce, it provides a refined and user-centric experience.

• Representing multiple locations (e.g., Gordon, Camperdown) in a visually rich, accessible, and interactive layout.
• Designing individual procedure detail pages (both surgical and non-surgical) that are visually engaging and medically informative.
• Creating a visually appealing product catalog for skincare and gift cards, with proper filtering and categorization.
• Ensuring WooCommerce templates (cart, checkout, product) align with the premium branding and offer a clean, tailored experience.
• Integrating a secure and modern Stripe payment gateway.
• Maintaining mobile responsiveness and high visual impact throughout gallery and procedural pages.
• Enabling staff to easily update procedures, locations, and store items through ACF-powered backend.

• Implemented a tabbed location interface for clinics, each displaying a dynamic Google Map, address, and contact information.
• Created surgical and non-surgical procedures, with inner detail pages featuring high-quality images, content sections, and optional call-to-actions.
• Built a WooCommerce-powered online store for selling gift cards and skincare products with:
  • • Category filters
    • Custom product card designs
    • Optimized shop and product detail pages
• Fully customized the cart and checkout templates to provide a minimal, branded, and user-friendly purchase flow.
• Integrated Stripe payment gateway for secure, PCI-compliant checkout.
• Ensured responsive layout across all screen sizes, with performance optimizations and accessibility in mind.

• Drastically improved patient engagement with clear, well-organized procedure content and visual case galleries.
• The custom WooCommerce store led to a measurable increase in gift card and skincare product sales.
• Admins are now able to manage content independently via the modular ACF-based backend without needing a developer.
• Clinic locations receive more direct inquiries thanks to the interactive map/tab layout and clear contact options.
• Seamless checkout experience has led to fewer abandoned carts and improved online revenue.
• Positive user feedback on the mobile experience, especially on procedure pages and store navigation.

• WordPress + ACF Pro is highly effective for creating fully modular, flexible medical websites that require rich informational content.
• WooCommerce can be extended and styled to feel like a seamless part of a premium healthcare website, not a generic online store.
• Visual storytelling through gallery and image-rich procedural content builds trust and credibility in fields like plastic surgery.
• Interactive UX elements like tabbed maps and dynamic content sections improve engagement and conversions.
• A highly tailored backend ensures the client can scale and update the website easily, making it future-proof.

• Frontend: Bootstrap, HTML, CSS, jQuery
• Database: MySQL
• Backend: WordPress, ACF, WooCommerce
• Payment Gateway: Stripe